Situated at the heart Msheireb in downtown Doha, M7 is Qatar's epicenter for innovation and entrepreneurship in design fashion and tech. Morcos Key worked closely with 2x4 on the naming and design of a visual identity centered around the concept of structured play. The mark is formed by 7 parts representing the building blocks of creativity. From incubation programs, co-working and learning spaces, to venues for world-class exhibitions and engaging events, M7 empowers the emerging creative class to explore, collaborate and develop successful businesses.