Hammer and hope is a free magazine on politics and culture in the Black radical tradition. Morcos Key teamed up with the editorial team to craft the name, brand strategy, visual identity, custom typeface and website design for the brand.
Drawing inspiration from the symbolic hammer of struggle and the invigorating power of hope, the identity is built around an impactful all-caps typeface. The HH custom typeface, characterized by a monospaced alphabet and precisely crafted half-spaced gaps, serves as the unifying force behind the magazine's voice. It imparts a resolute rhythm, while maintaining an earnest and authentic expression throughout the messaging.