Nike FC Dubai
Morcos Key collaborated with the Nike team to create an engaging in-store experience at the Dubai Nike flagship store, with a unique collection of jerseys celebrating the first FIFA World Cup hosted by an Arab Country in Qatar.
Morcos Key created an energetic graphic kit made of patterns and typography that can be re-mixed to create new variations by participants. Inspired by the geometry of Arabesque architecture, each of the patterns represents Courage, Leadership, Creativity and Collaboration and can be deployed using a curated palette of colors and fonts.
In collaboration with Limitless Creative and Spinworx.